To understand neo-villeiny, we first need to understand medieval villeiny. The villeins of medieval Europe were a type of serf (a tenant farmer) that were bonded to a landlord they paid rent to, and for whom they carried out additional work.
Feudalism has been replaced by capitalism, and a new villeiny — or neo-villeiny — has emerged to reflect the relationship between a worker and an organization, in which the latter benefits far more than the former.
Neo-villeiny still has the core characteristics of medieval villeiny, but instead of the feudal relationship between the landlord and the villein, neo-villeiny describes the relationship between “self-employed” workers and the larger corporations they work for.
Neo-villeiny is a term that has been used to describe the work of self-employed personal trainers in the fitness industry and has more recently been applied to work in other sectors, such as civil aviation.
But we argue this term can also be applied to workers who are dependent on online platforms, like Uber or SkipTheDishes, for work. In other words: gig workers are the new villeins.
Self-Employed or Dependent Workers?
There is a strong argument to be made that gig work is false self-employment, meaning that workers are not actually freelance, but dependent on a single client for their income. This is arguably true for gig workers, who are entirely dependent on the online platform to get paid. If they were truly freelance, they would not have to depend on one company for their clients and income.
Working for Workers Act
The Working for Workers Act announced recently by the Ontario government is a welcome improvement for gig economy workers. The act introduces several new requirements for employers, including prohibiting non-compete agreements and giving workers the right to disconnect from work.
But there are important concerns that have been raised by those working in the gig economy and using online platforms like Uber, Deliveroo or SkipTheDishes. The gig economy is based around short-term, temporary work — the exact kind of work done by Uber drivers and food app couriers. This kind of work is often precarious because of the lack of a guaranteed income.
The new Ontario act means that gig workers on online platforms will only receive payment for active hours, and so they only get paid when involved in transporting a package or passenger. In other words, the time a worker spends travelling to a collection point or waiting for the next gig — both significant parts of a worker’s time — goes unpaid.
Neo-villeiny in the Gig Economy
Neo-villeiny is marked by four characteristics, each of which is apparent in the gig economy:
- The neo-villein has no guarantee of income: Gig workers depend on the online platform for clients and are only paid when they service a client, e.g., transport them or deliver their dinner. There is no guaranteed income for the worker at the start of a shift.
- The neo-villein is dependent on — or bonded to — an organization for clients: Gig workers are bonded to the online platform that makes finding clients far easier than finding them in another way. The situation is exacerbated for gig workers by the other characteristics of neo-villeiny.
- The neo-villein must do unpaid labour to earn an income: In response to the Ontario Working for Workers Act, critics have focused on the payment for active hours clause that essentially means workers won’t be paid for some of their labour. For drivers connected to clients through Uber or Lyft, this can amount to 40 per cent of their working time that is spent on tasks like waiting for clients or travelling to a location to collect the client. This is time and labour that is not remunerated, but is still necessary for the job.
- The neo-villein must pay rent: Gig workers for organizations like Uber must pay rent in the form of booking fees and commissions on each ride.
From these four characteristics, it is clear that gig workers are neo-villeins whose relationship with their platform extends beyond insecurity or precarity, to a whole different level of exploitation.
The Future of Gig Economy Work
The pandemic has led many workers to reevaluate what is important to them and has been described by some as the Great Resignation. While the Great Resignation doesn’t seem to have impacted Canada as severely as other countries, labour shortages have been a conundrum facing Canadian employers since before the pandemic.
The net result is that there are fewer people prepared to take on this kind of work than before. This is known as a tight labour market, which combined with the current conflict in Eastern Europe and its impact on gas prices at the pumps, might well precipitate a crisis and irreversibly change the relationship between gig workers and their organizations.
But with the benefits that neo-villeiny provides to employers, such as free labour and an ancillary revenue source (rent), we are more likely to see an adaptation, not the elimination, of neo-villeiny.
Geraint Harvey, DANCAP Private Equity Chair in Human Organization, Western University; Naveena Prakasam, Lecturer, Organisational Behaviour and Human Resource Management, University of Southampton, and Refat Shakirzhanov, Postgraduate Researcher, School of Management, Swansea University